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Thursday, December 27, 2012
Sunday, July 15, 2012
Google Trusted Stores SetUp
Google Trusted Stores is currently available to merchants and customers in the U.S.
Step 1
To enroll in the Google Trusted Stores program you'll need a Google Merchant Center account Set Up, where you set up data feeds to tell Google about your products, your shipping data, your cancellations, and other important information for Google services.
If you have already Google Merchant Center Account, you can link it by adding your Google Trusted Stores account number to the Google Merchant Center.
In the Google Merchant Center, go toSettings > Trusted Stores and enter your account number.
Step 2. Create Data Feeds
The shipment feed and cancellation feed are data files you provide to Google so that Google can track
your shipping and service. You create the feeds according to Google specifications, and then use the Data Feeds tool in Google Merchant Center to send the feed to Google.
Step 3- Setup the code
Google Trusted Stores Badge Code: This code should be placed on every page of your website.
Order Confirmation Module Code: This code should be placed on your order confirmation page(s).
For Trusted store code visit
https://support.google.com/trustedstoresmerchant/bin/answer.py?hl=en&answer=2609894&ctx=go
Step 4- Submit Data Feed
We recommend uploading the shipment and cancellation feeds daily at a fixed time and structuring them to cover the previous 24 hours. If you choose to manage multiple domains in your Google Trusted Stores account, you will use a single shipment feed and a single cancellation feed to send us information for all of your stores.
Example Shipment Feed
merchant order id tracking number carrier code other carrier name ship date
1117839 12345678901234567891 FedEx 2011-06-30
1112428 Other Other 2011-06-30
1115597 12345678903456467333 FedEx 2011-06-30
1113963 ac3234qw Other HDUSA 2011-06-30
1112912 02927007021307680111 FedEx 2011-06-30
Example Cancellation Feed
merchant order id reason
11111020 BuyerCanceled
11117682 MerchantCanceled
11115238 MerchantCanceled
11111084 MerchantCanceled
11141353 BuyerCanceled
Saturday, March 24, 2012
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Wednesday, January 25, 2012
Page layout algorithm improvement in Google
Google has improve their Page layout algorithm This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.
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